Pay Per Click (PPC) Management

Google Adwords PPC

Big Search, PPC experts who know best how to use Google Adwords most effectively. As a Hong Kong Google AdWords management agency, we know the platform inside and out.
  • Big Search - certified partner of Google AdWords and is fully qualified and approved by Google to help you start and manage your account.
  • Google AdWords is one of the best ways to launch a new website or generate traffic to an older website that has struggled to gain traction with the search engines.
Long Tail Keywords
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
PPC Remarketing
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
Social Advertising
Facebook advertising presents a perfect complement to any search marketing campaign. With 1 billion users, including 934 million daily active users – 153 million of which are in the U.S. and Canada – Facebook is the premier social media network.
Display Advertising
Display advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to test keywords, complementing your existing SEO strategies.

How does it work?

Google AdWords connects products and services with the appropriate potential buyers. In other words, if Seller A sells musical instruments, and Buyer B is looking to buy musical instruments online, AdWords uses a complex algorithm to bring Seller A and Buyer B together. If you sell products or services, you want your audience to find you as easily as possible, no matter where they conduct their online searches.

AdWords uses an auction format. As a seller, you have the ability to bid on keywords. You then create ads which are used in Google’s Sponsored Listings. Whenever someone clicks your ad and visits your website, you pay a fee based on the value of your chosen keyword. Since AdWords functions as an online auction, highly competitive keywords will cost you much more than smaller niche keywords.

The benefit is that you only pay for the clicks your website receives. The downside, though, is that in order to be successful with AdWords, you must earn enough money in sales to pay for those clicks while still turning a healthy profit. That’s why it’s absolutely essential to balance your pay-per-click budget with a healthy conversion rate.

Why isn’t my Google Adwords making money?

As the founder and CEO of Big Search, a major Hong Kong Google AdWords management agency, I have seen too many clients come to me after building their own initial AdWords campaigns, only to discover that they were losing huge sums of money each day. If you are new to AdWords, I strongly suggest seeking professional guidance and training, or better yet, simply hiring an expert to manage your campaign on your behalf, while you supervise.

In order for your ad to be profitable, you will need to perform an ROI analysis of your campaigns, ad groups, ads and keywords. You may have a profitable campaign, but you may be losing money on certain keywords or certain ads. You should constantly iterate and refresh your campaign with newer, better ads based on knowledge you have gleaned from your previous efforts. This is part of the reason why it’s so important to have a professional Google AdWords expert help you in managing your campaign: he has had the experience of seeing what works and what doesn’t work, and has good instincts about what can go wrong with your campaigns.